Brad Laney is marketing brand strategist and has enjoyed a fulfilling career consulting and building creative marketing programs for brands that range from razors to race-cars. His client roster includes familiar names such as ComEd, FedEx Kinkos, Marriott Hotels, Celebrity Cruises, Gillette, Sears Roebuck, and Wrigley among others.
With more than twenty-five years of advertising, marketing, and brand building experience, Brad brings a wealth of knowledge from both the agency and client perspectives.
Brad and his team currently manage a successful brand development and consulting business helping clients fine-tune their marketing strategies and identify and capitalize on industry trends.
Earlier in his career he oversaw North American retail activation and promotion at Draft Worldwide/Marketing Drive on the Procter & Gamble account, where he managed five consumer product launches and two new product category launches for Gillette.
Brad began his career producing radio and television commercials for clients like Marriott Hotels, JMB Realty, and Centel Cellular. From there he moved to account management at Hal Riney & Partners and then to Amrbosi & Associates where he oversaw the $16 million Customer Relationship Marketing Division for Sears, Roebuck & Co. He was subsequently hired as Account Director of the Teen & Young Adult Division for BountySCA Euro RSCG, the largest product sampling company in the world, where he developed programs that helped brands reach more than 200 million U.S. consumers annually.
In his free time Brad can be found traversing the country on his motorcycle, connecting with friends and family, and finding inspiration in every-day experiences.
A Chicago native, Brad earned his B.A in Marketing Communications from DePaul University.